‘Journey in Provence’: a name, a collection and a team of ladies! Immerse yourself in the heart of Provence and discover the favorite tasting moments of 7 influencers who have been especially selected for their love of Château Gassier and this beautiful region. They are Estelle, Iasmin, Jenna, Alizée, Ashley, Laura, Adeline and Tony.
‘Journey in Provence’ is a truly unique collaboration featuring seven very different designs. Beside the pool, on a bike ride, a walk in the mountains or a boat trip to a secluded creek, each moment promises a true taste of Esprit Gassier, a fresh and fruity Côtes de Provence rosé!
We had the pleasure of hearing Laura tell us about her love for Château Gassier! Born and bred in Avignon, Laura has around 28k followers and is better known by the name of @Laorawalk. Her instagram page documents her daily life, her travels, her favorite places and her recommendations for fashion and interior decoration in Provence and elsewhere.
Flashback to 2019 when we offered her the opportunity to create a 100% silkscreen printed bottle label for the 2020 vintage of our Côtes de Provence rosé “Esprit Gassier”. And that’s not all! The idea was for her to come up with her ideal setting for tasting a rosé wine. 7 tasting moments and 7 influencers who had the honor of taking part in this unique collaboration. It was a wonderful experience for her and she adored seeing her tasting moment come to life on the bottle. After several months of behind the scenes works, her Esprit Gassier silkscreen printed bottle for the ‘Journey in Provence’ collection saw the light of day: Sweet Madness. ‘Fun, elegant and tasteful’ was Laura’s vision of Château Gassier. Laura believes that a glass of Gassier rosé is just as well suited to the ski slopes as it is to a walk in the mountains or a music festival with friends. This is precisely what makes Provence rosés so magical!
Laura then took part in a little game of questions and answers about Château Gassier and her memories of this wonderful adventure.
Laura : ‘It’s a wine domaine in my home region, and most importantly one that is near to Aix-en-Provence, my favorite town! Château Gassier flies the flag high for Provence with its high quality wines and also all of the wine related activities that the Château offers. Château Gassier as a ‘brand’ stands for everything I love: energy, originality and excellence.’
Laura : ‘When Château Gassier asked me to take part in this collaboration I jumped at the chance as I loved the idea of co-creating a bottle with them. It was a great honor and pleasure to have had this opportunity. I can’t thank them enough!’
Laura : ‘I made myself as available as possible for everything Château Gassier asked from me: interviews, events, photos etc. Not only because I already knew that I would have a great time in doing so but also because I absolutely adored all of the team! I can’t wait to see everyone again soon…’
Laura : ’A paper chase at the domaine with the ladies from the ’Journey in Provence’ collection. It was a great way of getting to know the vineyards and learning more about the varietals and the various stages of the winemaking process’.
Have you tried the rosé wines from the Esprit Gassier range? We’d love to hear your favorite tasting moment! And if, like Laura, you enjoy veering off the beaten track then why not treat yourself to a glass of Esprit Gassier rosé in the mountains after a long day on the slopes?